Cooper Kupp (SEA), ADP 87.8, WR39

Kupp’s decline was steep: 81st in yards per target, 92nd in yards per catch, 30th in yards per route run, and 102nd in ESPN Open Score, with just 18 catches for 252 yards over his final seven games. His explosive play rate was near the bottom of all starting WRs, and now Seattle is expected to lower its pass rate under Klint Kubiak, shifting toward more 2-TE sets after ranking 23rd in neutral-script pass rate last year. But camp reports still frame Kupp as a “bench-level” piece in a WR room with younger, faster options emerging. So age, health, and shrinking volume make this a classic fade. You’re drafting the jersey, not the production.